We believe that brand licensing, when done right, can build a brand’s equity and strengthen consumer connections by extending positive brand experiences into the day-to-day life of consumers. At BLT, brand licensing isn’t just what we do -- it’s our passion. Our team of strategic thinkers, creative designers and branding experts will bring those brand experiences to life and strengthen the consumer + brand connection by establishing a deeper relationship with your brand.


Core focus has been to expand and grow the
Fender brand beyond its core music lover and develop the iconic brand as a lifestyle brand of choice for all music loving consumers thru the acquisition and development of strategic licensing partnerships.


 BLT partnered with Fender to develop a multi-channel licensing strategy and forge global strategic lifestyle partnerships to elevate the brand and expand into new and relevant licensing categories


Through the strategic Licensing efforts, BLT has secured best-in-class partners to create high quality, music-centric products that extend the passion of music to beyond musicians and music fans globally and attract global consumers via a variety of product categories and channels of distribution.



Hasbro, a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression has partnered with BLT to expand their Mom approved and Kid loved brands from the toy aisle into the food aisle with “ Good for You” and healthy treat offerings.


Collaborating with Hasbro’s in-house design team, design and packaging have been developed for confections, frozen novelties, juices, water’s, and snacks/treats.


BLT secured 3 leading industry food manufacturers in just 60 days for 2014 on shelf presence and availability in the grocery, mass, and specialty channels.




The Coca-Cola trademark is recognized by 94% of the world’s population and is the most recognized word in the world after ‘OK.’      Coca-Cola continues its strategic focus on key lifestyle statements, reclaimed and repurposed merchandise stories, as well as core legacy products.

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Read more: Coca-Cola Transformation