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Coca-Cola exceeds 1.9 billion servings per day from more than 200 countries, has 13 Billion dollar brands and has share leadership in 90% of the countries where Coca-Cola is served. The Company’s mission is to refresh the world, to inspire moments of optimism and happiness.The vision and mission of the Coca-Cola licensing program is to design, commercialize, and market branded merchandise that extends the brand experience, connects consumers and drives brand value.

The brand is extended and connects to consumers through an array of lifestyle product including apparel, home & holiday decor and legacy collectibles.