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In the early days, that meant producing flour from America’s heartland to feed a hungry, westward-expanding nation. Over time, it centered on making convenient, ready-to-eat breakfast cereals that provided nutrition to tackle the day.


Today, General Mills nourishes lives in more than 100 countries with products that make life healthier, easier and richer. General Mills has a broad portfolio of brands which hold the No. 1 or No. 2 market positions including Pillsbury, Green Giant, Betty Crocker, and Cheerios.

The partnership with BLT is focused on elevating the brand and focused on the following categories: apparel and accessories, home & kitchen, seasonal celebrations & gifting, beauty, collectibles, and crafts.  


Whether at the family dinner table … on a nature trail … or at a special celebration General Mills will be there!