BLT’s initial properties were Coca-Cola and Chick-fil-A. Coca-Cola continues its strategic focus on key lifestyle statements with apparel/accessories, tabletop/home, social occasions and a holiday category focus, plus a collection of reclaimed and repurposed merchandise stories, as well as core legacy products. The launch of the Chick-fil-A program focuses on the iconic “Eat Mor Chikin®” cows and core brand logo. Key drivers of growth will be plush, toys and games, apparel and accessories, tabletop and entertaining and the holiday category. The largest distribution is at mass with Walmart and Target with products also available in broad number of specialty retailers, mid-tier department stores, drug and grocery.