When our fans are craving a Chili Dog, they think Wienerschnitzel!
Core consumers believe that Wienerschnitzel is a playful all-American brand, tied to good memories, with food that is fun to eat.
Wienerschnitzel is a bona fide pioneer of the limited-service food industry. Based in Irvine, Calif.. Founded in 1961 by John Galardi with a single location in Southern California, Wienerschnitzel has grown to be the world’s largest hot dog chain serving more than 120 million hot dogs a year; über famous for their delicious secret-recipe chili.
A family-owned company and staying that way. Wienerschnitzel holds a special place in the hearts of our fans, many who’ve grown up with us, and we’re committed to serving up craveable food at a great value for many generations to come.
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